Action: How Can You Implement a Robust Framework to Drive Sustainability and Build Consumer Trust?

  • What measures can you take to ensure your sustainability framework is clear, credible, and aligned with recognized industry standards to avoid greenwashing?
  • How can you work with suppliers to verify sustainability claims and enhance the transparency of your products for greater consumer confidence?
  • What actions can you implement to ensure your sustainability initiatives, such as Scope 3 emissions reduction, are effectively integrated into your product framework and communicated to customers?